Is Your Business Brand Identity Memorable Enough?

5 High-Impact Tips to Creating a Unique Brand Identity
When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors?

When building a memorable business brand, these are important questions to consider; otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others who are going after the same target audience as you.

Your brand should invoke an identity, an emotion, characteristics and something that makes you, you. This is where that differentiation comes into play – tapping into and relaying your uniqueness.

Through brand marketing, we connect the consumer’s experiences and perceptions to your unique offerings. Your brand then becomes highlighted in their mind as they grow a connection to it and, ultimately, makes it much easier to convert them to loyal customers.

Many brands offer similar things and, therefore, can become muddled in their marketing, which translates to a muted brand in this ever-growing sea of services and commodities.

Never compare yourself to the competition but strive to be so unique that there is no comparison.

This quote is so true because who you are can get you far! Meaning, how you choose to define yourself, your brand identity and all the branding that supports it will determine your success.

Here’s where some work and investment come into play because you want to get it right from the beginning.

To ensure your best ROI (return on investment) to be the most cost effective and efficient with your budget, consult a brand expert right from the start to develop your unique brand identity and strategy fully.

Sadly, many small businesses or entrepreneurs just getting started try to go the more cost-effective route of attempting to do it themselves or paying a friend who “knows computers”, but often their efforts fall short and end up costing them more time and money in the long run.

Not to mention lost sales due to their brand not resonating with their ideal target audience.

When working with a brand expert, you will have a clear idea of what makes your brand stand out to attract the right people who are happy to pay for your products or services.

You will also know how to apply your custom branding strategy for all your business marketing needs that includes your unique branding concepts, guidelines, logo, website, marketing materials, social media and print materials.

READ:Why Cheap Websites Are More Expensive Than YYou Think

During one of my usual jaunts on Facebook, I came across a post where someone was making the argument to invest properly in a website, and they listed all the reasons to do so.
Heck, I could have written that post myself!

And as per usual, then came many responses that all pretty much said the same thing: “But what if I have no money?”

Keep reading to discover why your website may be under-performing.

Read more on our website.

A brand with individuality has a unique competitive advantage.
Think of your favourite current products or services. Why are they your favourite? What makes them different? Does something stand out?

For example, when we think of our favourite Boutique Inn or fitness center, it might be their logo, the range of services, their quality of product, the customer service, the people or the feeling you get from going there.

These things alone are important but together make your product or service unique!

Standing out can sometimes be thought of as a negative, but in branding it is the highest compliment.

Embracing what makes you different is what makes you stand out. When you are authentic you will exude a vibe that attracts your tribe of supporters and will boost you to be the best.

In order to stand out in today’s market, try these 5 tips:

Be authentic
Try not to compete with other similar brands but instead focus on you and your product or service.
Before developing a logo and website, make sure you fully evaluate your product or service and identify all the things that make your business unique so your brand is differentiated with your ideal target audience. It needs to resonate with them!
Integrate what makes you different into your branding, marketing, website, social media and physical space or product design.
Thrive in your vibe
A vibe is a feeling that expresses your uniqueness. It’s your brand voice. By capturing that vibe and incorporating your brand’s unique voice in all of your marketing materials, you will create an undeniable synergy.
Maintain your vibe in all that you do, right down to your social media posts, and continually check to make sure that what you are conveying is the vibe your customer is experiencing.
Don’t compromise your vibe for the current trends; always ensure you stay true to your brand identity.
Connect with your target audience
Now more than ever it’s important to not just provide a product or service, but create a community around it. This community of your ideal target audience and potential clients will become your tribe of loyal supporters.
Much like the TV show Survivor, your tribe can “vote you out” so it is important to foster those relationships and connect with your community in an authentic way.
Social Media presents an opportunity to grow your tribe and future loyal customers by engaging with them in new ways. On these platforms you can create groups, pages, stories, share photos and videos so they learn more about you while you also learn more about them. This information, connection and engagement is invaluable.
Strive to be the best
Of course, you want to be the best product or service available but beyond that ask yourself how you can be better? Often thinking about how you can create a memorable brand experience can help elevate you to the next level.
Provide the highest quality of service, product, support, and customer care possible. It’s amazing how many brands fall short in these vital areas and lose a lot of business as a result. Here’s your chance to shine above them and win over these new customers!
Going above and beyond will automatically make you stand out. Your loyal customers will not only continue to buy from you, they will also refer you to others.
Be Empathetic
Put yourself in your customers’ shoes to better serve them. Unlike sympathy, which is feeling compassion, empathy means imagining yourself in another person’s situation. The more your potential customers realize you “get” them and understand what they are going through, the more they will trust you to do business with.
Tap into your ideal client’s emotional triggers. What emotions drive your customers’ behaviour?
Listen to your customers. A 2018 study by M&C Saatchi reveals how 18% of consumers had stopped using a brand because of a broken promise. Are you following through with the quality and service that your customers deserve?
Remember and respect differences. People from different geographic locations, generations and genders aren’t all going to necessarily want the same thing from you. By developing unique marketing personas, you’ll have a much better idea of how to approach-and appeal to-your audience by offering them relevant services and content they will appreciate receiving from you.

While there are many other ways to stand out, these brand-building strategies will make the biggest impact.

Along with an expert, create a foundation by clearly differentiating your brand and building a memorable brand identity that you can apply to all that you do.

Your uniqueness is something to harness and incorporate throughout your branding in order to capture your current and potential customers.

By being authentic, creating a vibe, connecting to your tribe and striving to be the best you undoubtedly will stand out in the sea of mediocrity.

We’re a full-service brand, marketing and web development agency that can create your unique brand identity and boost your brand presence to be so attractive your pipeline will be full so you can make more money you can spend! Contact us for a free consultation.

To your business success,


Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Which Mindset Do You Have?

It might seem like you’ve been thrown a number of curveballs, any single one of which could stop a person in his or her tracks.

Maybe you’ve experienced a near-total loss of income because your job was cut back or eliminated or you were laid off through no fault of your own.

Maybe you had to completely reinvent your business to find new ways to serve customers. I talked to a woman who has a dog grooming business. She created a safe environment to groom dogs during the recent health shut-down. Instead of having several dog groomers working in an open room, she partitioned the room into 4 closed sections. Receiving dogs was staged in no closer than 10 minutes apart. The dog groomer who wore a mask came to the car waiting at the front door. The dog groomer took the dog to the closed section, where it was groomed and returned to the owner at the specified time.

Maybe you are/were isolated from friends and loved ones, and are seeking new ways to stay connected. With dozens of ways to stay connected, it sounds odd that isolation is an issue. However, what is the issue with quarantine is the change in freedom of choice. Thus, the loss of freedom of choice prompts people to choose a sense of isolation as a way to cope as a mechanism.

Despite the unforeseen and unprecedented challenges one encounters in life, it might seem never-ending.

Some people are doing well. They’re adapting to a revised schedule and way of doing things… and thriving.

What is their secret?

And as important…

How can you leverage this secret to achieve the dreams you hold dear in the months and years ahead – no matter what surprises might be waiting around the corner?

Discover the secret – 5 Steps to Transform a Fixed Mindset into a Growth Mindset

1. Are you thinking about what you “have to do” instead of what you “will achieve”.

The fixed negative mindset underlies your inability to change. It sees your traits as fixed and unalterable. You have heard people (perhaps yourself) say something like “I’m a pessimist, I can’t help it”. Well, guess what-You can! Stanford psychologist Carol Dweck says that by developing a growth mindset-the belief that your traits are changeable through deliberate practice, you set yourself up for success.

2: Learn to hear your fixed mindset “self-talk.”

When you decide to tackle a new challenge, What is your self-talk? You might say, “Are you sure you can do it?” or “What if you fail?” “What will you do if you fail?”
If you encounter an obstacle, you might hear, “If only you had talent,” or “I told you it was too risky.”Why me?”

Every life and business coach knows about the inner self-talk saboteur. It’s the self-talk that undermines so much of what we do; the inner critic that judges you and your work.

The inner self-talk saboteur is the ‘fixed mindset’.

Once you know you have a fixed mindset, you can anticipate the self-talk saboteur in advance. Then, simply listen for it. If you hear your self-talk saboteur you can say, “Cancel.” “Stop.”

3: Recognize that you have choices.

You can interpret the self-talk in two different ways: Challenges, setbacks, and criticism can be a sign that you have fixed talent and ability.

Or, they can be a sign that you need to challenge yourself, step up your effort, change your strategies, and continue to develop.

The former is obviously the fixed mindset; the latter is oriented toward growth.

The key here is to shift out of the framework of judgment (fixed) and into the arena of growth.

4: Talk back to your negative inner critic with a growth mindset voice.
As you approach a challenge:

The fixed negative mindset says “Are you sure you can do it? Maybe you don’t have the talent.”

The growth mindset answers, “I’m not sure I can do it now, but I know I can learn with time and effort.”

Fixed mindset: “What if you fail-you’ll be a failure”

Growth mindset: “Most successful people had failures along the way.”

As you hit a setback:

Fixed negative mindset: “This would have been a snap if you really had talent.”

Growth mindset: “That is so wrong. Basketball wasn’t easy for Michael Jordan and science wasn’t easy for Thomas Edison. They had a passion and put in tons of effort.

As you face criticism:

Fixed negative mindset: “It’s not my fault. It was something or someone else’s fault.”

Growth mindset: “When I take responsibility, I can fix it. Let me listen-however painful it is-and learn what I can.”

Writing out the dialogue in a journal is highly effective. There’s something about writing that makes it easier to connect with the inner voice.

Plus, it provides a record of the conversation. You can then later review the dialogue and identify common patterns.

5: Take the growth mindset action.
Once you hear the negative fixed mindset self-talk and respond to it with a growth mindset self-talk, you then determine how to take the necessary action that will lead to growth.

This might include taking on a new challenge, learning from setbacks, persisting without exception, adjusting your actions based on feedback, and so on.

No matter what challenges you are facing – relationship issues, a lack of money, unfulfilling work, health challenges…

Your success or failure lies in your beliefs and thinking.

Some people have a mindset that keeps them trapped by their self-perceived or indoctrinated and conditioned limitations.

Other people have a mindset that helps them deftly meet challenges and shake off setbacks or failures.

“The significant problems we face cannot be solved at the level of thinking that created them.” Einstein

Einstein reminds us that if a clear and easy solution to whatever problem you face is not apparent, you need to change the frequency of your thinking.

In the final analysis, by adopting a growth mindset, opportunities for more learning and success will become more readily visible, available, and ultimately more rewarding.

While it may not be completely natural at first, anyone can begin to adopt a growth mindset and create a meaningful and fulfilling life by taking consistent action.

You can make the decision to start living a life of healthy growth today, as you begin to expand your awareness and notice any fixed mindset and/or scarcity mentality that might arise.

Using the above-mentioned actions, you’ll be on a continuous journey toward success.

Dorothy M. Neddermeyer, Ph.D. is a successful influencer in the public and private sectors. As a consultant, coach, and keynote speaker, she brings 30 plus years of global experience to leadership development, behavioral change, and human potential.

Dr. Dorothy is passionate about developing great leaders. She works with senior and emerging executives to amplify their leadership skills and drive viable/sustainable organizations with relevant, adaptable, centered, and authentic skills.